Customers who buy season passes or memberships are critical to the cash flow of your operation. They also represent the best group of customers to establish a long-term relationship with and are less likely to purchase from a competitor. It is important to ensure your renewal process is convenient, fast, and responsive. Pass Express is the right solution if you issue ski resort or amusement park season passes, recreation facility memberships, club memberships or employee identification. It offers the following advantages:

   · Quality picture identification
   · Full financial reporting and accounting
   · Customer convenience
   · Pass usage tracking
   · Quality photo pass cards at costs lower than older laminate or film     systems

Pass Express captures critical customer data that can be used for management decision making and marketing campaigns. If the advantages of Pass Express are combined with the customer tracking capability of Lift Express or Tracker Express you have the ability to retrieve and use customer data to better identify your best customers, manage and create new products.

The newest and most revolutionary feature of Pass Express is the Pass Processing module. You can set-up full pass processing capability where your customers are located: shopping malls, consumer shows, special events, or remote facilities. Make it easy for your customer base to buy passes to your resorts!

Click here to view a pdf brochure about Pass Express.

Key Features and Benefits of Pass Express

Feature	Description	Benefit
Detailed Financial Reports	-Capture financial data for each transaction	-Easy to retrieve sales reports -Improved access to financial data
Video Imaging	-Customer photos can be stored for future re-use	-Convenient pass re-issuance process -- can re-issue passes through the mail -Reduced labor for annual passes -Reduced line-ups for improved customer service levels
Expandable Product Database	-Up to 10,000 pass products can be created -Up to 1,000 related products can be added	-Complete flexibility for marketing promotions -Upsell and cross-promotional capability with other services
Usage Tracking	-Bar-code or Radio Frequency scanning capability through Lift Express	-Yield management -Develop programs based on usage
Capture Customer Data	-Complete customer information available -Can be used to simplify renewal process and upsell	-Create direct mail one-to-one marketing programs -Track renewal rates
Remote Pass Selling	-Set up pass or membership sales where your customers are located: shopping malls, consumer shows, special events or remote facilities -Complete pass processing completed within minutes	-Increased customer convenience -Increased sales opportunity -Competitive advantage -Reduced congestion at your operation